What's Local SEO?
(Benefits of local SEO services)
Elevate your conversion rate by targeting local customers who are more likely to purchase from local businesses.
Optimize your website to meet the requirement of multiple search engines.
Create trust within the local community regarding your business persona and increase marketing standards.
Reach out to a whole new target market filled with potential customers.
Place your business on Google Maps, Google Local, Facebook local listings, etc.
Increase overall business visibility that provides long term results.
What is Local SEO?
Most of us have a general idea of the term SEO. For clarity’s sake, SEO, or search engine optimization, is a common marketing technique used by brands across the world. It is the means of elevating a business’ ranking in online search results through carefully placed keywords and other factors. Almost every online marketing brand provides SEO services of one kind or another. SEO has quickly become synonymous with marketing, especially since the searching process for goods and services has become an entirely internet-based process.
Local SEO services serve similar functions, but on a more geographical scale. The latest search trends on Google and other online search engines show the use of terms such as ‘around me’ along with the regular search keywords. Almost 1/3rd of the total searches performed on these search engines is accompanied by such geographical specifications.
In such a case, the results that are produced are based on the businesses that exist on Google Maps and the Google Local platform. A local SEO services provider ensures that your business is placed on such platforms and loaded with the right keywords such that you appear on geography-based search results.
So, local SEO refers to the act of optimizing a website to meet local search results and connecting business with their local markets. Almost every business that provides B2C goods and services are elevating their marketing standards to include local SEO services, thereby ensuring that their local customers are able to find them with ease.
This helps businesses even more since a potential customer who is actively searching for local products or services is most likely to purchase once they have found it. So, enlisting local SEO services provides you with more chances of connecting with leads that are more likely to convert, than a regular SEO process.
We at SEO Garage provide state of the art local SEO services and ensure your business is placed on the right online channels that allow for you to be included in geography-based search results.
The local SEO process
Local SEO services vary in form and strategic execution since the needs of businesses are different. But here are some of the most common aspects:
Apart from the keyword placement and technical SEO services, local SEO services also include updating your entire website to meet the local SEO requirements. This means updating links, meta-tags, rephrasing webpage titles, etc.
Geography Based Listing
There are many platforms that allow a business to be listed under single or multiple locations. This process ensures that when a user searches for products or services in a certain locality, they have a higher chance of finding your business through the search results. Enlisting your business on these platforms is part of the local SEO services.
From researching keywords to placing them across the client’s website, keyword management is an essential part of local SEO services. This requires an in-depth understanding of both the SEO process and the market that the business caters to.
From updating content on the various landing pages to creating third party platform-based content, local SEO services are highly dependent on content writing to deliver their success.
SEO based link developments is one of the primary ways of increasing online brand visibility, especially in search results. Links are created in strategically placed content across the internet such that your business turns up in the right local searches.
Any SEO process requires constant analysis to understand which aspects of the SEO strategy is generating the most traffic and updating the website in similar manners. Local SEO services usually cater to this through the use of Google Analytics or other online analytical programs.
The keywords developed by the local SEO services provider are used to boost the online ranking of a business. This is depicted through the use of quarterly or monthly reports that show the progress of the brand in online search results.